Cancer research explainers for Bristol-Meyers Squibb

Simple brief visualized in bite-sized, well-paced and amusing animations on deadline.

This project was challenging and a lot of fun. I transformed a simple brief with little detail into a highly visual, well-paced narrative on a short deadline. The challenge was to make it engaging but not too frivolous, since the animations aim to explain the science of this particular kind of cancer research – a serious topic – in an accessible, amusing way. (Created for Bristol-Meyers Squibb/Ogilvy)
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